An idea, one conversation and a few photographs.

Mark had an idea for his own website, one conversation to explain it and a few photographs to work with. There was no existing site, identity or copy.

That concise starting point became a brief on 21 September 2026. Research and the first visual concepts followed on the same day.

The person behind DJ Marcos

Mark van den Hurk is a DJ who is part of the salsa community in the Netherlands. Salsa is part of his background, while the offer on the site is broader: DJ & feesten, Bruiloften, Host & entertainment and Bedrijfsevents.

As DJ Marcos, Mark says he has more than 30 years of experience as an all-round DJ. He plays weddings, birthdays and company events, reads the room and brings styles together.

Choosing the evening

The second concept set narrowed the visual question to three directions. Warm & veelzijdig leaned into warmth and range. Energie & karakter put more weight on pace and personality. Avond & allure treated the website like the beginning of an evening.

Mark chose Avond & allure, and that decision set the layout for the site.

The identity Mark chose

The identity went to Mark as three proposals rather than one finished answer. On 26 September 2026 he chose this one: a geometric M formed by beams of light, with a champagne gradient against evening blue and porcelain. Its working name was In the Spotlight v1.1.

That is how I try to work every time: several real options on the table, and the decision with the client. The look on the site is Mark's choice, not a preference handed to him.

Headings use Cormorant Garamond. The uppercase name uses DM Sans. The four-colour palette adds slate to evening blue, champagne and porcelain.

The brand package prepared for Mark includes an English brand book in PDF and 35 logo variants across SVG, PNG and PDF.

Building the website

The site is static HTML produced by a custom Python generator. Dutch is the primary language and the English version is complete.

Four animated hero cards introduce the offer. The DJ card uses a photograph of Mark. The rest of the site covers the services, the working process, Mark's own introduction, an FAQ and a separate Contact page with a service selector.

The atmosphere photographs are illustrative, which the footer states as “Beelden ter illustratie”.

Publication and domains

The site went live on 26 September 2026. Its primary address is djmarcos.nl, and markvandenhurk.nl was secured for Mark alongside it, so his own name also leads to the site through a permanent 301 redirect.

One Let's Encrypt certificate covers every name the site answers to.

Ready for search, measured with consent

The site is indexable, with canonical URLs and a unique title and description for each page. Every page has its own Open Graph image.

Structured data covers WebSite, WebPage, Person, Service, BreadcrumbList and ContactPage. The site also has a sitemap and robots rules. On 27 September 2026, the domain was verified in Google Search Console and a sitemap containing 12 pages was submitted.

Google Analytics 4 runs only after the visitor gives permission in the cookie panel, using Consent Mode v2.

What one conversation carried

The first conversation did not arrive with a ready brand or a folder of website copy. It supplied enough to make the next decision, then put each following choice in front of Mark: the brief, the three directions, the selected identity and the public site.