Marketing Strategy & Systems02 / 06

Marketing your team
can keep running.

Know what to say, where to say it and what happens next. We turn scattered marketing activity into a clear, workable system.

One or two channels, done properlyA playbook you can run without me

What's included

What you actually get.

  • A written marketing audit: what's converting, what's busywork, and what to fix first
  • Positioning and messaging in your customers' words: who you're for, and what makes you different
  • A channel plan: where to actually show up, and where to stop wasting time
  • A content calendar and template system your team can run without you
  • Basic marketing automation: email sequences and lead capture set up and connected
  • Simple reporting so you actually know what's working and what isn't
  • A searchable documentation site, handed over as files on your own hosting

Our process

How this actually gets built.

  1. 01

    Audit

    What you're doing now, what's actually converting, and what's just busywork.

    You getA written audit: what works, what doesn't, and a fix list in the order to tackle it.

    €500excl. VAT · one-off
  2. 02

    Positioning

    A clear, specific answer to "why you, not them", in language your customers actually use.

    You getThree short interviews with your customers, a half-day workshop, and a positioning and messaging document you can hand to anyone who writes for you.

    €1,500excl. VAT · one-off
  3. 03

    Channel plan

    Which one or two channels are worth the effort, and in what order to tackle them.

    You getOne or two channels with the reasons, a 90-day plan, the numbers to watch, and the list of channels to drop.

    €1,000after steps 01–02 · €1,500 on its own
  4. 04

    Systems setup

    Templates, calendar, and automation built and documented, not locked in my head.

    You getContent calendar, templates, simple reporting and a searchable documentation site, handed over as files on your own hosting from day one. Email sequences and lead capture are quoted in hours before we start.

    €1,000+ €99 per hour of automation
  5. 05

    Handoff or ongoing

    Run it yourself with the playbook, or I stay on to run it alongside you.

    You getThe documentation is yours either way. If I stay on, it's four hours a month, and unused hours roll over for up to three months.

    Freehandoff · ongoing €200 a month for 4 h

Steps 01 to 03 together come to €3,000. A 15% deposit when you accept the proposal, the rest when the work is delivered. Prices excl. VAT. Dutch VAT of 21% applies; EU businesses with a valid VAT number are invoiced under reverse charge.

Good fit if

When this is the right move.

  • Your marketing happens whenever someone finds the time
  • You're active on channels that don't actually reach your buyers
  • You've never actually written down who your ideal customer is

Start with the frame

Ready for marketing that actually runs?

Start with a free 30-minute assessment. No obligation, no sales pitch. You get a clear read on what to say, where to say it and what your team can realistically keep running.

Prefer email? Write to info@framewright.cloud.